Archive for November 23rd, 2007

Edinburgh Inspires 

The logo and brand for Edinburgh called “Edinburgh Inspires” which is basically three curvy lines is being “quietly dropped”.     It cost £800,000 to create and the project has had a further £120,000 spent on it.

While I realise that a brand is much more than the logo we see, to scrap it so early looks a hideous waste of scarce public funds at somewhere over £300,000 per wavy line.

There is probably an element of the “New Council” inheriting the brand from the “Old Council”.    General Elections have more cost implications than are immediately apparent.   And remember too that since May “The Scottish Executive” has become “The Scottish Government”.

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